Software is not included in the cost of training at Ampli.
| HARD SKILLS | SOFT SKILLS | |||
| Lesson | Description | № | Subject | Description |
| 1 | Logo part 1. Abstract minimalism. Monogram. | 1 | Getting acquainted | What am I like? What can I learn about myself? The inner world and methods of exploring it — self-diagnosis in objective and projective variants. |
| 2 | Logo part 2. Literal logos. Mascot. Illustration and storytelling | 2 | We are a team | Team building. How does communication work within a team? How does a team differ from a group of people? Interaction and teamwork in practice: developing teamwork skills. |
| 3 | Logo part 3. Font logos. Word Mark and Letter Mark. Lettering | 3 | Teamwork | Continuation of the team building theme. Policies within the team and interaction among participants. Simulation game — creating your own project from A to Z. |
| 4 | Patterns. Visual language. Merch. | 4 | Intelligence is our everything | A look at intelligence as a basic human resource, and the necessity and possibilities for its development. Focusing on intelligence rather than knowledge and skills. Research into ways of developing one’s intellectual abilities in a non-competitive game format quest. |
| 5 | Stationery kit. Visiting cards. Letterhead. Envelope. | 5 | Project thinking | How to develop project thinking and the habit of turning problems into tasks and projects, solving them. Formats for setting goals using SMART systems and creating a list of personal goals for developing your soft skills during the course. |
| 6 | Stationery kit 2. Media kit | 6 | My portrait | Self-presentation. The external as a projection of the internal. How do others see me, and how do I want them to see me? Managing impressions. How does feedback affect me? |
| 7 | Printing. Booklet. Grids | 7 | Self-awareness | Our most enduring traits during periods of active “breakdown” are values, goals, and meanings. Stereotypes and influences that oppose identity. I am growing up and developing — in what areas, where are the gaps, and where am I overdoing it? Where do I feel successful, and what do I want to improve? |
| 8 | We finish all the work, upload the best to Behance | 8 | Personal space | The boundaries of their awareness of space. How to determine a comfortable distance for communication. How to prevent others from invading your space and not violating the boundaries of others. Areas of communication and its differences for representatives of different nations and social groups. |
| 9 | Order from the tutor. Brief. Technical specifications. Logo. | 9 | My areas of influence | The activities we engage in. Our roles and how we play them. Results and success. Ambitions and aspirations. The circumstances I surround myself with and that surround me. Sphere of influence. |
| 10 | Patterns. Visual language | 10 | Creativity within limits | Creativity and creativity. Characteristics and key indicators of creativity. Methods of systematic innovative thinking and the use of five techniques for innovation. Practical exercises for developing creative thinking. |
| 11 | Stationery kit 1. Visiting cards. Letterhead. Envelope. | 11 | Resource management | How to learn to maintain high energy levels, show initiative, perseverance, and internal locus of control. |
| 12 | Stationery kit 2. Media kit | 12 | Stress resilience | Types of stress and its effects. Stress factors. How to cope with stress |
| 13 | Printing. Booklet. Grids | 13 | Methods for developing soft skills | We work on soft skills. Methods for developing various areas of soft skills. Ways to work on all personal skills. |
| 14 | We finish all the work and upload the best pieces to Behance. | 14 | Fundamentals of Communication | Actualization of the importance of communication. Why and how do we communicate? What tasks do we solve through communication? What opportunities does communication give us? Opportunity #1 – getting acquainted, contacting others. How can we communicate without words? |
| 15 | Orders from freelance platforms | 15 | Information flow | The essence of communication — transmission and reception of information. Channels and flows. Barriers and pitfalls in communication. Mutual understanding. |
| 16 | Logo. Contest 2. Playful | 16 | Nonverbal communication | Communication without words. Nonverbal means of communication. The art of freely using and “reading” nonverbal signals in various life situations. |
| 17 | Logo. Contest 3. Luxury | 17 | Emotional intelligence | Emotions, their emergence and manifestation, experiences and feelings. Emotional outbursts that go off the scale — affect. The influence of emotions on life. Expression of emotions. Managing emotions. Recognizing emotions. Emotional intelligence. |
| 18 | Logo. Contest 4. Sophisticated | 18 | Emotional synergy | Developing and practicing empathy skills. We learn to empathize, tune in, establish contact, see other people’s feelings, and “build bridges.” |
| 19 | Logo. Contest 5. Youthful&Mature | 19 | Personality types and communication formats | How to recognize a person’s personality type in order to understand how best to communicate and negotiate with them. |
| 20 | We finish all the work, upload the best to Behance | 20 | Conflict management | Conflict as a norm in communication and interaction. The energy of conflict. Strategies for behavior in conflict. Practices of constructive communication in conflict situations. |
| 21 | Infographics. Grids. CV | 21 | Non-conflict communication | Communication without words. Nonverbal means of communication. The art of correctly using and “reading” nonverbal signals in various life situations Overview of complex, tense situations in communication. |
| 22 | Creating infographics based on research | 22 | Manipulation in communications | Destructive communication and manipulation |
| 23 | We finish all the work, upload the best to Behance | 23 | Argumentation | The aim of this lesson is to develop and practice the skills of speaking confidently and persuasively, and arguing one’s point of view. |
| 24 | Posters. Geometry | 24 | Networking | How to consciously approach building your social circle so that it helps you grow and achieve your goals, and how to build this circle directly |
| 25 | Posters. Collage | 25 | My time | Exploring your own time perspective. Do I live in the past, present, or future? What is my orientation in time? |
| 26 | Posters. Brutalism | 26 | Decision-making | The problem of decision-making in the life of a teenager. Different types and circumstances of choice situations. Decision-making techniques – intuitive and proven by experience. Individual and group decisions in the first approximation. |
| 27 | Cover art/ Control | 27 | Time management | How to divide one large task into smaller ones? How to prioritize? Where to start? Timing when working on tasks? Optimizing actions within tight/set time frames. |
| 28 | We finish all the work, upload the best to Behance | 28 | Time optimization | We figure out what time is, practice prioritizing and planning tasks, and choose an approach to managing tasks that works for us. |
| 29 | Navigation. Research. Mind map. Lecture and examples. | 29 | Planning and objectives | How to effectively plan and solve problems, achieve goals using special programs and technologies. |
| 30 | Navigation. Premises. | 30 | Public speaking skills | Working through the main fears of public speaking. Analyzing the structure and preparation for a speech. Techniques for self-adjustment and reducing anxiety before a speech. |
| 31 | Navigation. Street. | 31 | Analysis of public speeches | Reviewing famous public speeches and analyzing their structure and key features. Creating your own list of successful speeches. |
| 32 | We finish all the work and upload the best pieces to Behance. | 32 | Self-presentation | How to present yourself in the best light, your strengths, how to present yourself at a job interview. |
| Employment module | ||||
| 33 | Introduction to the module. What awaits us? Briefing: theory and preparation | 33 | Employment A brief overview of the employment module. The basics of product development strategy. |
Class with a guest lecturer (PM) who will talk about: – Employment. What you need for it – Choosing a path: FOR IT: outsourcing, freelancing, product, or entrepreneurship FOR DESIGN: digital and advertising agencies, freelancing, or entrepreneurship – Growth in a company – The importance of English for employment – The value of unpaid internships and experience working on real projects – What is pitching/presenting projects, what you need to prepare for – What the final presentation of the finished product should look like and what you need to pay attention to |
| 34 | Getting to know the customer. Customer briefing. Work planning. | 34 | Fundamentals of Project Management | – What is a roadmap, what is it for, and how to create one? – Agile, waterfall, kanban – Other basics of project management |
| 35 | Full design project cycle: pipeline, roles, typical failures | 35 | Working with clients | Classes with a guest lecturer (PM), – first meeting with a client: how to prepare and what questions to ask – how to communicate with a client throughout the project – how to write letters to clients, give feedback, arrange follow-up meetings, etc. – When to follow up after a meeting with what to discuss and what needs to be done before the next meeting – Working with official letters – Working with briefs |
| 36 | A brief guide: what a modern designer/illustrator needs to know | 36 | SCRUM | Introduction to Scrum as a project management method. Opportunities and strengths of using it in your work. |
| 37 | Workplace: productivity, balance, and options | 37 | Working with clients. Part 2 | – Responsibility in working with clients and employers. – Working with deadlines – Prioritizing tasks – Presenting demo products to clients – Working with client feedback – Working on mistakes |
| 38 | The right to creativity: copyright protection | 38 | Customer focus | What is the value of a customer-oriented approach, how can it help in further work, in business, in life. Analysis of customer needs, basic strategies for customer behavior. How to retain existing customers. |
| 39 | Freelance: an introduction to the world of freelancing | 39 | Burnout | How not to overload yourself? What to do when you have a large number of projects? How to work when there are difficulties in the team, with clients, etc. How to get everything done on time and not burn out? |
| 40 | Freelance practice: trying to find your first client | 40 | Resume writing | We compile a comprehensive CV with a guest lecturer (HR). |
| 41 | The reality of freelancing: difficulties, stress, and feedback | 41 | Profile creation | – Working with cover letters – Setting up a LinkedIn profile – Finalizing your CV |
| 42 | Working on the project: presenting drafts and ideas | 42 | Personal brand development | IT/design market. Market situation Job search. Job search platforms. Personal branding. How to behave on social media? |
| 43 | Career paths: designer, art director, freelancer, manager | 43 | Interviewing — written and oral. Theory | What to pay attention to during an interview. How to prepare? We consider all aspects that you need to focus on when preparing for an interview. |
| 44 | Technical interview and “selling yourself” | 44 | Passing an interview. Practice | Simulated interview with a guest lecturer (HR). |
| 45 | Social projects, volunteering, and “non-commercialism” | 45 | Search for customers and companies | Resources for finding companies or clients. General approaches to the search process. |
| 46 | Final iterations of the project: presentation + feedback | 46 | Labor relations | About labor relations with companies. About concluding contracts. About working through an individual entrepreneur. About copyright. |
| 47 | Final revisions + resume and portfolio | 47 | Pre-pitch | We give presentations. We practice being great speakers. We watch and give feedback on other presentations. |
| 48. Final pitch to the customer | ||||
| 1. Team presentation of the project 2. Q&A session 3. Client feedback and discussion |
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